Numbers you can trust, marketing you can defend, and the busywork done by systems you own.
Two extensions that make every other extension honest: Tracking and Compliance, and Automation.
Tracking and Compliance
Measurement
- GA4 property and Tag Manager on your account.
- Consent mode wired to the banner.
- Key events (form submit, subscribe, quote request, WhatsApp click) linked to Google Ads and Meta.
- A one page UTM convention plus link builder.
- One dashboard covering newsletter, site and ads.
Compliance
What is covered
- Privacy notice and consent wording on every form.
- Consent banner.
- Opt-in evidence kept with each subscriber.
- Unsubscribe and sender identification templated into every send.
- Registration on the National Opt-Out Registry under the Consumer Protection Act and a monthly scrub.
- A WhatsApp opt-in template.
- A one page marketing register for an auditor.
We implement the Information Regulator's guidance. We are not a law firm and this is not legal advice.
Automation
How it runs
- 01
Audit
A written questionnaire, no call, two weeks of read access, a ranked map of ten manual processes and the five worth doing first.
- 02
Build
Fixed scope from the audit, in a workspace you own, we hold admin access only.
- 03
Keep
Monitoring with alerts, fixes within two working days, one new automation a month, a two minute monthly report.
- Form to CRM to WhatsApp acknowledgement.
- Newsletter reply triage with a suggested reply for you to send.
- Quote follow-up at three, seven and fourteen days.
- Review request after a closed deal.
- Friday KPI digest to the owner's phone.
No 24/7. Two working days to fix, stated up front. Messaging fees from Meta and your CRM are passed through, never marked up.
What it costs